August 1, 2013

Werner Braun: Getting technical

Our world is becoming increasingly more technical every day.

From the web to email to Twitter, via such modern marvels as smartphones, laptops and iPads, we are constantly being bombarded with more information than we dreamed possible just a few decades ago.

I can’t help but think that there are incredible benefits to having all sorts of information within easy reach.

The “average Joe or Jane” has come to expect it. By “it,” I’m talking about the immediate gratification of finding the information you need when you want it. Young children can’t remember being without “it.” And our customers, our public, often demand “it.”

There are innumerable advantages to having all types of information at our fingertips, and we at the Carpet and Rug Institute feel that providing the most reliable information available within our industry benefits the many hundreds of visitors to the CRI website each day.

Our website is chock full of useful information, ranging from how to choose the right carpet for the right space to how to gauge the effectiveness of the cleaning products one buys. And we’ve recently updated what might be one of our least known communication venues, our technical bulletins. I invite you to take a look at

On our website, we post links to technical bulletins that describe and/or address CRI laboratory test methods, environmental and safety issues, general carpet characteristics, installation and maintenance of carpet.

Not for the layman, you say? It’s true that technical bulletins are accessed primarily by professionals in the industry, whether they be in manufacturing or in sales.

But the average homeowner or business owner often needs to have access to the more technical information available here as well.

Take our section on the maintenance of carpet, for example. Should you own a home or business whose flooring consists of a high-pile carpet, you might want to know which vacuum cleaner would work best on that particular product.

You would find that in our technical bulletin titled “Vacuums for High Pile Carpets” we recommend “straight air appliances” as the most suitable for maintaining high-pile carpet. They typically have three components: the vacuum source, the floor tool and a flexible hose connecting the two, and they enhance the efficiency of cleaning the carpets because those who are operating the machines are able to vacuum from multiple directions instead of just the straight line back and forth movement.

If you perused that bulletin, you would also find a list of particular manufacturers whose carpet cleaning tools have proven to be very successful.

Other helpful information can be accessed under Carpet Maintenance as well. Under that link, you’ll find technical bulletins on other topics of interest, some relatively generic, and some very specific, such as: Filtration Soiling; Carpet Beetles; Carpet for Clubhouses Permitting Only Soft Spikes; Pet Urine and Carpet; Dust Mites; and Schools Carpet Maintenance Program.

Granted, many of the technical bulletins contain information that is so specific that the ordinary layman might not decide to give them a second glance. A topic like the “Standard Test Method for the Evaluation of Texture Appearance Retention of Carpets for Minimum Carpet Standards Program” is not most people’s average beach read.

But the important point to note is that the information is there for those who do want to know more about that, and many other, very specific topics.

The Technical Bulletin section of our website also contains technical papers, reprinted in their entirety, on such topics as “Carpet Preconditioning: Its Impact on Cleaning.”

Posting those articles which were originally published in journals and trade publications is just another way that we can provide the most information possible to those who have an interest in “all things carpet.”

We hope that you will take a look at the vast array of information on our website, including the information available through our technical bulletins.

Werner Braun is president of Dalton-based Carpet and Rug Institute.


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