September 8, 2013

FloorTek expo returns

Rachel Brown

— After taking a break, the FloorTek Expo that draws dozens of companies associated with the floorcovering industry is returning to Dalton.

FloorTek, which is typically held in Dalton every two years and is organized by the American Floorcovering Alliance, was last held in 2009. Officials said they took some extra time off to build brand awareness and excitement for the expo. It’s designed to expose individuals associated with the floorcovering industry to companies focused on technologies, machinery and other important industry components.

The expo runs Tuesday through Thursday at the trade center and is open to individuals associated with the floorcovering industry. Expo spokesman Paul Friederichsen said there were still exhibitors signing up as of last week.

Greater Dalton Chamber of Commerce President Brian Anderson said such events are important for the local community because they get Dalton’s name out to other areas and businesses, some of which may consider locating in the area or doing business that has a positive impact here.

“It’s good for us,” he said. “(It is) reinforcing that we are a strong manufacturing center, of which flooring is the biggest component.”

Brett Huske with the Convention and Visitors Bureau said officials will know after the show what kind of economic impact it had on the community. About 55 exhibitors were listed on the show’s website,, some of them international. Registration is available at the website.

Friederichsen couldn’t immediately say how many attendees the show is expected to draw. In the past, it has drawn about 2,000.

In addition to manufacturers showcasing new products, the show will feature several educational seminars and speakers. Vern Yip, a HGTV designer, will speak at a VIP breakfast to open the show on Tuesday.

“It’s going to be a well-filled-out show,” Friederichsen said. “There’s kind of a pent-up demand for these technology companies and manufacturing companies to show their goods, and I think there’s a little bit of optimism in the floorcovering industry.”