August 18, 2007

Beaulieu featured on Discovery Channel

By Jamie Jones

Viewers from around the world will get a look at the inner-workings of a Beaulieu of America carpet manufacturing facility, a distribution plant and a fibers extrusion facility in Dalton.

Beaulieu of America, the world’s largest privately held carpet manufacturer, will be featured as part of a new show from the Discovery Channel that examines how high tech, high scale technology fits into the world.

“Really Big Things” profiles “the inner workings of massive man-made wonders.” Past episodes have featured the world’s largest dump truck in Alberta, Canada, and the enormous moving stage at the Cirque de Soleil’s KA production in Las Vegas. The Beaulieu segment is expected to air Aug. 29 at 8 p.m., but the date and time are subject to change. Check The Discovery Channel’s Web site at for up-to-date information. The Discovery Channel is seen in 93 million homes in the U.S. and 234 million homes internationally in 170 countries.

For the Beaulieu segment, the cast and crew spent two days in Dalton filming and conducting interviews inside the company's 1.2 million-square-foot Seretean Manufacturing facility, as well as their 1.5 million square-foot distribution and 400,000 square-foot fibers extrusion facilities. In addition to taping the huge tufting and dyeing equipment, cameras followed the half-mile conveyor belt that carries carpet from the cut order to the shipping department. The distribution center has 126 dock doors and 24 million square yards of carpet storage capacity.

The manufacturing facility, off Coronet Drive in Dalton, was named after M.B. “Bud” Seretean, one of the co-founders of Coronet Industries which was eventually bought by Beaulieu. Seretean passed away earlier this week at the age of 83.

Series host Matt Rogers said was impressed with the employees as well as the facilities at Beaulieu.

“Everyone was gracious and friendly, and they obviously know their jobs,” Rogers said. “These are huge and complex operations that run incredibly smoothly. It's pretty amazing.”

Beaulieu officials were pleased that the show chose to feature them.

“Having the film crew here was exciting for us,” said Mark Clayton, Beaulieu executive vice president of marketing. “It reminded us what a world-class operation we have. We get used to the massive scope of our business, but to an outside observer— no question — Beaulieu of America is a really big thing.”

“Really Big Things” airs Wednesdays at 8 p.m. and is produced by Pilgrim Films and Television, which also produces the popular reality programs American Chopper on The Discovery Channel and Spike TV’s Ultimate Fighter, among others.

Headquartered in Dalton, Georgia, Beaulieu of America is the world's largest privately owned carpet manufacturer.

The company has 20 manufacturing facilities in North America, 9 distribution centers and 6,800 employees. Beaulieu of America markets floor covering products under the Beaulieu, Coronet, and Hollytex brands.