Local News

March 15, 2013

Werner Braun: CRI goes international

The Carpet and Rug Institute (CRI) is proud to announce that it has gone global.

It started back in the fall when Angtvattbilen, a manufacturer of carpet extractors sold exclusively in Sweden and Norway, decided to submit one of their machines to CRI to undergo its highly-respected Seal of Approval (SOA) certification testing.

Angtvattbilen’s management decided to have their carpet extractor evaluated by CRI because they wanted an “objective opinion” on the quality of their product and they wanted to be able to gauge how competitive their machine would be in the international market.

Jens Wilsgaard, who oversees quality/environmental services for the Swedish-based company, says that his company decided to ship one of its machines over to the United States for evaluation “because we knew that the Carpet and Rug Institute is the main evaluator for carpet cleaning in the world.”

Perhaps it’s time for a little history here. Since 2005, CRI has sent carpet cleaning solutions, vacuums, carpet extractors and other carpet-related products to be evaluated by an independent laboratory testing service in order to rate the effectiveness of each product. Those products that meet or exceed the stringent requirements can earn bronze, silver, gold, or, in the case of systems or extractors, platinum medals.

Extractors are powerful machines that use water and cleaning solutions to deep clean carpets. We have awarded certification to 91 carpet extractors through the SOA program, and these machines have been produced by 32 manufacturers, all American-based companies except for the latest one, Angtvattbilen.

The testing to earn bronze, silver, gold or platinum medals is rigorous. To date, the highest level attained by an extractor is gold level, and that’s the level that Angtvattbilen achieved when tested by our independent lab.

Those machines are evaluated using a NASA-developed X-ray fluorescence (XRF) technology to measure the precise amount of soil removed from the carpet.

Also, in order to meet SOA program certification, an extractor must be able to remove a high percentage of moisture from the carpet following a wet cleaning process while also preserving the carpet’s original texture and appearance.

This whole process for Angtvattbilen was no easy feat. For one thing, the Swedes operate on a different voltage system than we use in the United States so the testing laboratory had to purchase special equipment that could perform testing on the European company’s 380-watt extractors.

The process that began with shipping the machine and ended with completing the in-depth testing took several months, but the results were pleasing to all involved.

Angtvattbilen’s gold medal rating, second only to the platinum level, is a huge accomplishment for a company that wasn’t mandated, or even expected, to meet CRI’s stringent standards.

Company manager Wilsgaard, who says they are delighted by the outcome, adds, “Having earned the ‘Best in Test’ certification helps us, of course, recruit clients who will then hire Angtvattbilen for carpet cleaning.”

For us at CRI, this is significant because it’s the first foreign-based manufacturer to submit a product to be judged by the SOA program.

We’re thrilled to now have international participation. And we expect that Angtvattbilen will end up being the first of many foreign manufacturers who will seek SOA certification status in the near future.

We extend a hearty Valkommen to this Swedish company, and we invite manufacturers from all over the world to send their carpet-related products to be tested by CRI’s program. They cannot help but benefit from earning SOA certification.

Werner Braun is president of the Dalton-based Carpet and Rug Institute.

 

1
Text Only
Local News
  • Little library 1 mlh.jpg Little Libraries, big goal

    Whitfield County just received a new library.
    And better yet, 26 more are on the way to the region.

    July 27, 2014 1 Photo

  • Picture 3.jpg Rock solid

    A great number of things have come and gone since 1974.
    One that hasn’t: a small Dalton school founded by parents wanting a unique learning environment for their children.

    July 27, 2014 2 Photos

  • Vann House Day '14 6 mlh.jpg History comes alive at Vann House

    SPRING PLACE — In the early 1800s, the 1,000-acre plantation belonging to Cherokee Indian leader James Vann was a bustling place.

    July 26, 2014 5 Photos

  • Local congressmen agree with Deal

    Regarding news last week that approximately 30 unaccompanied minors from Central America, who had crossed the southern border into the United States, were sent without warning to Dalton last year and enrolled in Dalton Public Schools, Republican politicians representing portions of Murray and Whitfield Counties agree — state and local school officials deserved to know in advance, they say.

    July 26, 2014

  • Former chamber location 2 mlh.jpg Plan could cut flooding, stormwater damage in Dalton

    On a recent day, McClellan Creek flowed gently through Harlan Godfrey Civitan Park. But some park goers who live near the area say that even a mild rain can turn the creek into a torrent that eats away at their property.

    July 26, 2014 1 Photo

  • Civil War anniversary: The Battle of Crow Valley, May 9-12, 1864

    The Atlanta Campaign began during the first two weeks of May 1864 in and around Dalton. Union Maj. Gen. William T. Sherman’s strategy was to target two of his armies, about 80,000 men, against Confederate Gen. Joseph E. Johnston’s Army of Tennessee at Dalton. Then, while Johnston’s attention was diverted by these forces, he would secretly send his third army, about 25,000 troops under Maj. Gen. James B. McPherson, in a flanking movement to the southwest through Snake Creek Gap. Sherman’s goal was to break Johnston’s railroad supply line some 15 miles south at Resaca and trap Johnston’s Confederates in Dalton.

    July 26, 2014

  • New church being  built mlh.jpg Church construction continues

    July 25, 2014 1 Photo

  • Avans.jpg Three arrested in arson plot to claim insurance money

    Three people have been arrested for their role in a fire at a Chatsworth home as part of an insurance scam to collect money, officials said.

    July 25, 2014 3 Photos

  • Investigation into MFG chemical accident continues

    An investigation is still ongoing after a MFG Chemical employee was injured earlier this month at a plant on Kimberly Park Drive.

    July 25, 2014

  • Judge sets $100,000 bond for Cohutta man accused of incest, molestation

    A Cohutta man charged with incest, aggravated sodomy and child molestation was granted a $100,000 bond over the prosecutor’s objection on Friday.

    July 25, 2014