Local News

April 11, 2014

New real estate firm has some familiar faces

Real Living Elite may be a new firm. But the men behind it, owner Randy Parker and Realtor Darren Payne, have a combined 45 years as real estate intermediaries in the Dalton area.

“We’ve been friends for a long time, and it has probably been in the back of our minds for four or five years that we should combine our businesses,” Parker said. “We wanted to grow our companies, and we believed that combining our separate sets of business skills would give us the opportunity to do that.”

Parker was the owner of Real Living Advantage for the past six years and Payne was the owner of Century 21 Belk Realtors for the past 10 years.

The new firm is a full-service real estate firm based at 610 S. Glenwood Ave. in Dalton, but serving a wide area.

“We list and sell properties residential and commercial,” said Payne. “We deal in commercial leases, residential leases. We deal with rentals. But mainly, we do sales. We are licensed in Tennessee and Georgia. We do all of Georgia as far south as Atlanta as well as southeast Tennessee.” Southeast Tennessee is considered the greater Chattanooga area.

Including independent contractors and agents, the firm has 40 on staff. Parker and Payne say they want to provide the personal relationships their customers have come to expect along with the most up-to-date technology.

The Real Living franchise was established more than 50 years ago and was recently acquired by Berkshire Hathaway, according to Parker. Berkshire Hathaway is the Nebraska-based multinational conglomerate controlled by Warren Buffett that also owns carpet giant Shaw Industries.

“That provides name recognition, the brand recognition, and the power behind that name and the financial ability behind that name to provide the technology that we need at the local level,” said Parker.

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