March 18, 2013

Beaulieu backs March of Dimes campaign

Submitted by Beaulieu of America

— Beaulieu of America executives have announced Beaulieu’s sponsorship of the March of Dimes imbornto campaign for 2013. Beaulieu’s Bliss carpet brand joins with Kmart, Martha Stewart Living Omnimedia, ProFlowers and other well-known brands to be the “official sponsor of Mother’s Day and Father’s Day” with its support of this March of Dimes annual fundraising drive.

“The imbornto campaign recognizes that every baby is born to do something great,” said to Chad Royal-Pascoe, vice president, national partnerships and cause marketing for the March of Dimes. “So our goal is to help them be born strong and healthy.”

Since its founding by President Franklin Roosevelt, March of Dimes has funded accomplishments such as the polio vaccine, the discovery of the double helix in DNA and expanded newborn screening for every baby in every state.

“There were 4 million babies born in the U.S. last year, and not all of them were healthy,” Royal-Pascoe said. “March of Dimes has benefited the lives of families with continued advancements in our research, education, vaccines and breakthroughs, and we are thrilled that Beaulieu will add Bliss to our efforts and support the imbornto campaign.”

“We are extremely excited about this unique opportunity to support something so worthwhile as this,” said Ralph Boe, CEO of Beaulieu of America. “This is a cause that resonates with everyone of us.”

Gary Fisher, executive vice president of marketing for Beaulieu of America, said that while this is a year-long partnership, much of the support will be focused during late spring, early summer: Mother’s Day and Father’s Day.

“Beaulieu’s participation with our Bliss brand will be featured throughout this national campaign in USA Today and Martha Stewart Living ads, as well as outdoor boards in major U.S. cities,” Fisher said. “We will also promote this cause with our Bliss dealers, nationwide.”

Beaulieu will donate 50 cents for every yard of selected styles of Bliss carpet sold during May and June.

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