Justin Hair hopes the races StrongHouse Productions puts on allow people to see the outdoor opportunities the Dalton area presents.
And this time, instead of zombies and mud, the challenge will be tires and CrossFit.
StrongHouse Productions is holding the first Junkyard Dog CrossFit Discernment Urban Challenge on Saturday in downtown Dalton.
The nonprofit event will begin at 8 a.m. The race, which is a little longer than a 5K, will include eight obstacles incorporating kettle bells, tires and sandbags. A set of runners will begin each 15 minutes and the last group is scheduled to start at 3:45 p.m.
“There are going to be challenges throughout the race,” said Hair, a co-organizer of the event. “There’ll be exercises. It could be 35 pushups, some squats, we’re going to use some downtown architecture ... just to get people a feel of something different. You’re not just running on the road for 3.2 miles.”
CrossFit is a variety of different workouts designed for all types of individuals that emphasizes constant activity.
This race will include many elements from CrossFit, but Hair said it also is for people who never have tried CrossFit.
“It’s for everybody,” Hair said. “It’s not just CrossFitters. This is for outdoors people, or anyone who likes working out in general. It’s a variety, and that’s what CrossFit is. It’s for people who like to work out in general, not just the fanatics.”
StrongHouse Productions also produces the ZombieStomp race, which was held for the first time last year. This year’s event is scheduled for April 20 at the Silver Shoe Ranch.
“We want to bring an attraction to Dalton,” Hair said. “We’re a local business and want to bring more people to the local businesses here. Races, that attracts people from out of town.
“We’re just trying to get people here.”
Saturday’s competition is for individuals or four-person teams and will begin at the Super Body Fitness Center at 701 S. Hamilton St. The cost is $75 for individuals and $280 for four-person teams, with a $5 discount for military, police or fire personnel.
A portion of the proceeds from the race will benefit Homer’s Heroes, a non-profit organization that places service dogs with veterans suffering from service-related disabilities, and Dalton’s City of Refuge, a non-profit organization providing emotional and physical assistance to needy residents.
There also will be awards for top individual competitors and team competitors. Each participant receives a T-shirt and medal.
To register online, visit junkyarddog.edgereg.com. For additional event information, visit jdcrossfitchallenge.com.