Daily Updates

June 13, 2013

Jennifer Lopez: 'We’re realizing our power’

WASHINGTON — Jennifer Lopez says Latinos in the United States are starting to realize their power in politics and media, and that makes the timing good for her latest undertaking: Lobbying for greater diversity in TV programming.

The entertainer spoke Wednesday at the Cable Show, a communications convention, ahead of new programming set to launch July 18 on the NUVOtv network. Lopez serves as chief creative officer of the English-language Latino channel.

“It’s an extension of who I am as an artist,” she said about her new role in an interview with The Associated Press. “As I grow in this business, I’ve been in the business close to 20 years now, that creative spark that you have doesn’t go away. It keeps growing almost.”

Lopez said working behind the scenes is just— if not more— rewarding than performing.

“Singing and acting and dancing and performing live, it’s always going to be my passion,” she said. “But at the end of the day when you’re given the opportunities to be more creative, to create things more from the ground up, to really, really do things like NUVO, which is, really for me empowering a community that means so much to me.”

She added, “It feels bigger than me. It feels bigger than just a television show. It’s something that can change the world, the face of television, the way people feel about themselves, how they’re inspired, what they aspire to do and to be.”

The actress-singer-dancer said these are exciting times across the board for Latinos.

“There’s a big revolution going on, it’s like a media and cultural revolution of Latinos here in the United States,” she said. “We’re realizing our power. We’re realizing that we matter here. You know, we’re not just, you know, the guys working behind the scenes in the kitchens and as a plumber. You know what I mean. We really have influence. We’re really growing as a community and we’ve come into a place where we deserve to be considered and served and catered to and that’s an exciting thing for Latinos right now.”

Lopez was meeting later Wednesday with the Congressional Hispanic Caucus, the National Council of La Raza and Sens. Harry Reid and Bob Menendez.

She said businesses are getting on board too because of the tremendous buying power of Latinos, which is why she is also the creative chief officer of the Viva Movil brand for Verizon. The entertainer is opening a chain of 15 cell phone stores with bilingual staffers starting this month to cater to the Hispanic market.

While Lopez, 43, continues to undertake creative ventures, she said she will never stop performing.

“It’s a new day when it comes to women. Where before, whatever, 20 years ago, you were written off by the time you were 25, oh she’s 28, she’s so old. We’re realizing, the world is realizing that women are not even coming into their own until they’re in their 40s, that they have so much to offer. That you can stay in shape, that your life is not over once you have kids and it becomes only about your kids, that to be a great mother, or great parent or great woman in this world you have to be a great individual first, you know what I mean, and that’s very empowering and we’re all realizing this.”

Lopez said many major actresses in Hollywood right now are in their 40s and in the prime of the careers including Jennifer Aniston, Sandra Bullock, Julia Roberts and Halle Berry.

“It’s a new day for women, it’s a new day for Latinos, it’s a new day,” she said.

 

1
Text Only
Daily Updates
  • Ukraine, Russia trade blame for shootout in east

    Within hours of an Easter morning shootout at a checkpoint manned by pro-Russia insurgents in eastern Ukraine, Russia’s Foreign Ministry issued a statement blaming militant Ukrainian nationalists and Russian state television stations aired pictures of supposed proof of their involvement in the attack that left at least three people dead.

    April 20, 2014

  • In West Bank, teen offenders face different fates

    The boys were both 15, with the crackly voices and awkward peach fuzz of adolescence. They lived just a few minutes away from one another in the West Bank. And both were accused of throwing stones at vehicles, one day after the other.

    April 20, 2014

  • Study: Fuels from corn waste not better than gas

    Biofuels made from the leftovers of harvested corn plants are worse than gasoline for global warming in the short term, a study shows, challenging the Obama administration’s conclusions that they are a much cleaner oil alternative and will help combat climate change.

    April 20, 2014

  • Fracking foes cringe as unions back drilling boom

    After early complaints that out-of-state firms got the most jobs, some local construction trade workers and union members in Pennsylvania, Ohio and West Virginia say they’re now benefiting in a big way from the Marcellus and Utica Shale oil and gas boom.

    April 20, 2014

  • In Colorado, a pot holiday tries to go mainstream

    Once the province of activists and stoners, the traditional pot holiday of April 20 has gone mainstream in the first state in the nation to legalize recreational marijuana.

    April 20, 2014

  • ‘Capt. America’ tops box office for third week

    Captain America continues to vanquish box office foes, triumphing in ticket sales for the third consecutive week and dominating over megastar Johnny Depp’s new movie.

    April 20, 2014

  • Probe could complicate Rick Perry’s prospects

    Texas Gov. Rick Perry has spent a record 14 years in office vanquishing nearly all who dared confront him: political rivals, moms against mandatory vaccines for sixth graders, a coyote in the wrong place at the wrong time.

    April 20, 2014

  • NASA’s space station Robonaut finally getting legs

    Robonaut, the first out-of-this-world humanoid, is finally getting its space legs.

    April 19, 2014

  • Documents detail another delayed GM recall

    Government documents show that General Motors waited years to recall nearly 335,000 Saturn Ions for power steering failures despite getting thousands of consumer complaints and warranty repair claims.

    April 19, 2014

  • Captain of sunken SKorean ferry, 2 crew arrested

    The captain of the ferry that sank off South Korea, leaving more than 300 missing or dead, was arrested Saturday on suspicion of negligence and abandoning people in need. Two crew members also were taken into custody, including a rookie third mate who a prosecutor said was steering in challenging waters unfamiliar to her when the accident occurred.

    April 19, 2014