Daily Updates

November 16, 2012

Walmart introduces food 'subscription' service

Hopes to attract 'foodies' with selection of new food products each month

Consumers may be familiar with the “fruit of the month club” concept. Once signed up for membership, they receive a monthly shipment of a different fruit for one monthly price.

Walmart is borrowing the concept for the launch of its new Goodies Co., a monthly food subscription service for consumers who want to sample new or gourmet products. The membership costs $7 a month and entitles the member to receive a gift box with five to eight food samples. The cost of shipping is included in the $7.

3,000 test users

Walmart says it has been testing the concept for the last few months with about 3,000 users in the U.S. The food arrives in a gift box with an information card that describes the food items in detail.

"With Goodies Co., subscribers have the pleasure of opening a box filled with delicious treats every month that they like or may never have tried before,” said Ravi Raj, vice president of products, WalmartLabs. “Great value combined with a community of food lovers and the sheer surprise of what a box might hold makes Goodies Co. a compelling offering."

Besides being a product, Goodies Co. is also a marketing program. Walmart gets to distributes new samples of food product lines to consumers who, the company hopes, will like what they get and become regular purchasers.

Is it worth it?

But should consumers be spending $7 a month in order to participate in this marketing program? Yes, the company says, because it's not only fun, but a bargain.

Walmart says Goodies Co. is the first to offer a large assortment of products for a total price that is almost half of the total value of the items if they were purchased separately. The total price for all of the items in the November box would be approximately $15 compared to the Goodies Co. $7 price, the company said.

When subscribers discover a product they like, Walmart hopes they will purchase full-size versions from the Goodies Co. website.

Users can sign up for the service online. After they sign up their name is placed in line to receive an invitation to join the Goodies community. Once an invite is received and the user completes the subscription, they can receive their first Goodies Co. box within weeks.

Story provided by ConsumerAffairs.

1
Text Only
Daily Updates
  • In Other News, April 15

    April 15, 2014

  • Deal signs bills assisting veterans, military families

    Gov. Nathan Deal today signed into law legislation that allows any court with jurisdiction over criminal cases to establish veterans court divisions (Senate Bill 320).

    April 15, 2014

  • Police: Suspected killers wore GPS devices

    Two convicted sex offenders dutifully checked in with police every month and wore their GPS trackers around the clock — the rules of parole that are designed to tip off authorities if a freed felon backslides.

    April 15, 2014

  • Questions linger year after Boston Marathon bombs

    A surveillance video shows a man prosecutors say is Dzhokhar Tsarnaev placing a bomb near the finish line of the Boston Marathon, just yards from where an 8-year-old boy was killed when it exploded.

    April 15, 2014

  • 10 Things to Know for Tuesday

    Your daily look at late-breaking news, upcoming events and the stories that will be talked about Tuesday:

    April 15, 2014

  • Aw, geez, 'Fargo' is on TV with Billy Bob Thornton

    After failed attempts and broken dreams, by golly, someone went and put “Fargo” on series TV.

    April 15, 2014

  • Little sign of progress as Obama, Putin speak

    Speaking for the first time in more than two weeks, President Barack Obama and Russian President Vladimir Putin showed little sign of agreement Monday, with the U.S. leader urging pro-Russian forces to de-escalate the situation in eastern Ukraine and Putin denying that Moscow was interfering in the region.

    April 14, 2014

  • Drivers in California crash had clean records

    Both drivers in the fiery Northern California crash involving a FedEx truck and bus full of students had clean driving records.

    April 14, 2014

  • Post, Guardian win Pulitzers for NSA revelations

    The Washington Post and The Guardian won the Pulitzer Prize in public service Monday for revealing the U.S. government’s sweeping surveillance programs in a blockbuster series of stories based on secret documents supplied by NSA leaker Edward Snowden.

    April 14, 2014

  • Police: Utah mom admitted to killing her 6 babies

    Authorities say a Utah woman accused of killing six babies that she gave birth to over 10 years told investigators that she either strangled or suffocated the children and then put them inside boxes in her garage.

    April 14, 2014 1 Story