State News

June 25, 2013

Smithfield drops Paula Deen as spokeswoman

NEW YORK — Paula Deen lost another part of her empire on Monday: Smithfield Foods said it is dropping her as a spokeswoman.

The announcement came days after the Food Network said it would not renew the celebrity cook’s contract in the wake of revelations that she used racial slurs in the past.

Smithfield sold Paula Deen-branded hams in addition to using her as a spokeswoman. In a statement, the company said it “condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen.”

QVC also said it was reviewing its deal with Paula Deen Enterprises to sell the star’s cookbooks and cookware.

“QVC shares the concerns being raised around the unfortunate Paula Deen situation,” QVC said in a statement. “We are closely monitoring these events and the ongoing litigation. We are reviewing our business relationship with Ms. Deen, and in the meantime, we have no immediate plans to have her appear on QVC.”

Several retailers, which sell Paula Deen cookware, were taking a wait-and-see approach.

Sears Holdings Corp. said it “is currently exploring next steps as they pertain to Ms. Deen’s products.” Target Corp. said it is “evaluating the situation.” Meyer Corp., which produces the cookware under the Paula Deen brand, declined to comment.

Marty Brochstein, senior vice president of The Licensing Industry Merchandisers’ Association, a trade group, said stores may have a tougher time determining whether to cut ties with Deen than Smithfield and the Food Network, where she has a public role.

“Once you take the wrapper off, her name isn’t necessarily on every piece of merchandise,” Brochstein said. “As a retailer or as a licensee, you have to evaluate. But you’re probably not going to gain anything by overreacting.”

Brochstein said that stores are likely closely watching sales of the merchandise and monitoring social media as they gauge how consumers are responding.

“We’re in the midst of this. It hasn’t played out,” he added.

Deen’s rapid fall from favor came after the 66-year-old Food Network star admitted in a deposition in a discrimination lawsuit that she used racial slurs in the past. Deen was asked under oath if she had ever used the N-word. “Yes, of course,” Deen said, though she added, “It’s been a very long time.”

Deen insisted she and her family do not tolerate prejudice, and in a videotaped apology, she asked fans and critics for forgiveness. It had been posted online for about an hour when the Food Network released a terse statement that it “will not renew Paula Deen’s contract when it expires at the end of this month.” The network declined to comment further.

Las Vegas-based Caesars Entertainment Corp., which has Deen’s restaurants in some of its casinos, said Friday that it “will continue to monitor the situation.” Publisher Ballantine, which has a new Deen book scheduled to roll out this fall, used similar words.

Earlier Monday, NBC’s Matt Lauer said Deen would appear Wednesday on “Today.” Last week she abruptly canceled on the morning show before posting her videotaped apologies.

 

1
Text Only
State News
  • One charged in death of Dalton woman, another sought

    A Dalton woman found dead in Calhoun earlier this month is believed to have died of a drug overdose after two Calhoun residents abandoned her in a car behind the VFW on East Line Street, Lt. Tony Pyle with the Calhoun Police Department said Wednesday afternoon.

    June 18, 2014

  • Guard shot at FedEx center to undergo 14th surgery

    A security guard critically wounded when a gunman went on a rampage at a FedEx facility is scheduled to undergo his 14th operation Tuesday.

    May 27, 2014

  • Arson ruled out as cause of chemical plant fire

    Police say investigators have been able to rule out arson or foul play as the cause of a massive fire at a chemical plant outside Atlanta that spewed black smoke and flames visible for miles.

    May 27, 2014

  • Teen tied to shopping cart drowns in lake

    Georgia Department of Natural Resources officials say a teen has died after being tied to a shopping cart and pushed into Lake Allatoona.

    May 25, 2014

  • Underground tattoo artists frustrate officials

    The work of tattoo artists whose living rooms double as body art studios might come cheap, but experts say the unsterile -- and illegal -- work environments could leave clients in pain long after the initial sting of the needle subsides.

    May 25, 2014

  • No runoff lets Republicans focus on Rep. Barrow

    While Georgia Republicans have to wait until July to settle runoff races for the U.S. Senate and three open House seats, one of the biggest GOP victories in the primary elections last week went to Augusta businessman Rick W. Allen.

    May 25, 2014

  • Audit probes juvenile justice turnover rate

    A state audit cites low pay, long hours and management concerns as reasons for a relatively high turnover rate at the Georgia Department of Juvenile Justice.

    May 25, 2014

  • Atlanta schools ex-tech director to be sentenced

    After his relationship with the superintendent of Atlanta’s school system soured, a former technology director for the district set up a kickback scheme to pad his pockets before he left his job, according to court documents.

    May 24, 2014

  • Georgia veteran, 92, honored at surprise ceremony

    Family and friends surprised a 92-year-old World War II veteran from Georgia on Memorial Day by honoring him and presenting him with the World War II Victory Medal.

    May 24, 2014

  • Police: Massive chemical plant fire extinguished

    Authorities say a massive fire at a chemical plant outside Atlanta that spewed black smoke and flames visible for miles has been extinguished.

    May 24, 2014